About Project

Ochaya is a branding project for a new matcha tea café. The aim was to create a modern and welcoming brand identity that reflects the calm and sophisticated nature of matcha tea.

The project involved designing the logo, packaging, and promotional materials.

Main Problem

Creating a unique brand identity in a saturated market of tea cafés. The challenge was to highlight the unique aspects of matcha and the café's modern aesthetic.

Results

The Ochaya branding successfully captures the essence of matcha tea and provides a cohesive and appealing visual identity for the café. The designs received positive feedback and helped in establishing a strong brand presence.